Coach appoints new agency

Full-service marketing and media agency, UM has been named media agency of record for Coach, Inc. Based in New York, Coach is a modern luxury and lifestyle brand that offers a range of products from leather goods and watches to fragrances and travel accessories. UM will be responsible for conceptualising customised media buying and integrated planning services for Coach across the MENA region as well as other major markets internationally.

“We have such a passion for the Coach brand and are thrilled to become their partner in media and brand connections,” says Daryl Lee, Global CEO, UM. “Coach is an iconic American brand with a rich heritage of craftsmanship and we look forward to supporting them as their brand transformation and fashion credibility continues to gain momentum globally.”