Active PR secures beauty account

Active PR has been appointed to handle the regional PR campaign for Revlon. The appointment was made in conjunction with the Middle East Distributor, Mawarid, following a competitive review process. Active PR will now work alongside Dubai-based full service digital agency Traffic, as regional communications partners.

“The Combined skills of the two agencies presented us with a persuasive proposition: an innovative and culturally effective approach to the brand’s PR, social and digital activations, supporting core areas of our business – lips, eyes, face and nails,” says Nick O’Brien, Business Development Director, Revlon EMEA. “The agencies really impressed us with their experience, skill and capabilities and we’re delighted to have them join our great team of marketing partners.”

Louay Al Samarrai, Managing Partner, Active PR, adds “We are proud and honoured to have been chosen to represent Revlon as their PR partner in the Middle East. It is a very exciting brand to work with and we look forward to supporting their marketing campaigns in the region.”