Wassim Daniel joins Cheil MENA

Cheil Middle East and North Africa(MENA) has appointed Wassim Daniel as its new Chief Growth Officer. Wassim brings with him 15 years of experience in top multinational companies in the GCC and Levant area. Most recently, Wassim established FP7-McCann in Iraq and previously was Growth and Development Director for MCN in the Levant region.

In his new role, Wassim will look to diversify the extensive client portfolio at Cheil MENA and will work closely with the agency’s headquarters in Seoul to support global clients looking for greater market share in the Middle East. He will also work with the digital team to promote its new services in programmatic media across the current client portfolio which includes; Etihad, Samsung, du, Coco Cola and Renault, identifying new opportunities for the experiential and retail marketing divisions.

“Cheil MENA is taking on the legacy networks with the kind of ideas that transcend discipline and the traditional ways of advertising,” says Wassim. “It has recognized strengths in technology, retail experience, digital solutions and events, which support its offering as a full service agency. There is a real movement happening at Cheil and I am very proud to be part of the executive team driving its expansion.”

Keesoo Kim, CEO, Cheil MENA adds, “Through his experience in the industry, Wassim will add tremendous value by helping introduce domestic clients to Cheil’s global vision for Ideas that Move and to Cheil’s global network of experts that develop cutting-edge solutions to clients’ business problems.”