DMF 2015 & MENA Digital Awards agenda announced

The fourth annual Digital Media Forum (DMF) 2015 is set to focus on rapid advancements in digital technology and its application in the region’s marketing sector, taking place on March 24, 2015, at The Westin hotel in Dubai. Held under the banner ‘Digital Technology: Bringing the Future Closer,’ DMF 2015 will assess the influence of the evolving digital landscape on businesses, brands and consumers in the region and examine the challenges it presents moving forwards. The event will host an array of renowned speakers and international experts from well-known marketing organisations in Europe and the US.

“The last decade has witnessed seismic changes in business, society and marketing,” says Najla Semaan Mazboudi, Managing Director of SpotOn, Owner and Founder of DMF. “If this is any indication of the future, the next few years will encompass more changes than the past decade alone. Triggered by advancements in technology and changing consumer adoption habits, the digital universe is taking a central role in every facet of our lives.”

Specific topics under the DMF banner this year include: ‘rise of the user architect,’ ‘social commerce vs. e-commerce,’ ‘rise of the content officer,’ ‘harnessing the power of big data analytic in building business and brands’ and ‘the future of search and social media algorithms in the changing landscape of communications.’ Presenters are chosen for expertise in their specialised area of the digital sector.

The 2015 MENA Digital Awards Ceremony is to take place at the same venue on the evening of March 25. Regarding this, Najla adds, “The MENA Digital Awards is the only marketing industry awards programme in the region that focuses solely on the digital sector. It was established last year to honour success and excellence in the sector, thereby helping to promote the best in digital marketing planning, creativity, innovation and effectiveness. Our jury this year is composed of 14 international industry experts who will be lending their vast knowledge and experience in the judging of various categories.”

Full details and information on registration can be found at www.digitalmediaforum.me.