Shortlist announced for MEPRA Awards

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The Middle East Public Relations Association (MEPRA) Awards 2018 shortlist has been announced. The awards have been divided into 26 categories including Large Agency of the Year, Small Agency of the Year and In-House Team of the Year and will have more than 30 agencies competing including ASDA’A BCW, Cicero & Bernay, Four Communications Group and Seven Media. The awards are designed to recognise exceptional returns on investments, creativity and strategic impact and the finalists will be awarded Gold, Silver or Bronze during the event. The winners will be announced on November 28, 2018 at the JW Marriott Marquis.

“The quality of entries submitted for this year’s Awards is very strong,” says Jonty Summers, Managing Director, Hanover Middle East and MEPRA Awards Judge. “There are some real stand-out entries, highlighting how public relations teams in this region are delivering impactful business results for organisations through creativity, storytelling and thoughtful planned campaigns. This year’s MEPRA competition is tough, and those recognized as finalists should be immensely proud of their work.”

Future Tech Media acquires Adzouk

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Dubai-based digital advertising agency, Future Tech Media has acquired the digital advertising network, Adzouk. Founded in 2011, the programmatic supply side network works with advertisers including General Motors, Unilever and Jaguar Land Rover across the MENA region. The acquisition aims to increase client needs particularly in Africa and Asia while strengthening Future Tech Media’s strategic positioning in the region.

“In today’s rapidly evolving and connected world, our clients are demanding more and more digitally cutting-edge solutions,” says Boye Balogun, Managing Director, Future Tech Media. “This acquisition enables us to grow faster and offer clients a comprehensive solution encompassing content, media and technology. There is a perfect synergy between our existing product offerings and we’vealready started integrating Adzouk’s products across our five offices. We will also continue to work on new product development as we advance our advertising technology roadmap.”

Jamie Atherton, Co-founder and MD, Adzouk, continues, “This is a very positive step for the business as we are now part of a larger integrated digital technology business. We will be able to offer our clients Future Tech Media’s products including access to their content studio and influencer marketing technology. We are very proud of Adzouk’s achievements over the last seven years and are confident that we are in a hyper-growth phase with the right talents and leadership on-board.”