We Are Social launches new report 

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Global creative agency network, We Are Social has launched a new report known as Braving the Backlash. Created by its UK office, the report aims to offer practical advice on how brands can approach sensitive issues in their marketing while properly managing hate speech and negativity online. Braving the Backlash explains why all brands need an anti-hate policy, how to create one, and where to display it. The report also introduces a new ‘Three Rs Model’ to help brands and community managers successfully categorise and respond to hate speech online.

“Diversity has become a core issue at the heart of our industry, as brands and advertisers increasingly look to speak out on societal causes which resonate with them,” says Nathan McDonald, Co-Founder and CEO, We Are Social. “However, there is still a clear lack of understanding as to how these conversations  – and indeed, campaigns – can be properly managed online without those involved having to fear backlash from certain groups online. This report aims to help to address some of these concerns, and offers brands and marketers a roadmap on how to effectively tackle negativity head on. It’s something we as a group are incredibly proud to stand behind.”

Sharjah’s first English language radio station makes new appointment 

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Abdul Karim Hanif has been appointed to the role of News Presenter at Pulse 95 Radio. With a wealth of experience in the media industry, Abdul previously worked with City 7 TV where he held the role of News and Sports Presenter and most recently worked with Euronews in Abu Dhabi where he was a freelance correspondent. In his new role, Abdul will produce and present news content that focuses on all the latest developments in Sharjah.

“It is an exciting opportunity to work with the team at ‘Pulse 95 Radio’ under the leadership of Mohammed Yanez, Head of the Station who has helped shape the radio scene in the UAE and GCC, launching some of the most successful radio brands,” says Abdul. “I look forward to bringing interesting stories and announcements from the Emirate of Sharjah.”

APO Group launches enhanced news monitoring service 

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Media relations consultancy for the MENA region, APO Group has launched a new version of their media monitoring service for press releases. The new service aims to provide all wire customers with a complimentary bespoke monitoring report which collates media clippings from websites, print publications and social media while delivering insights on media sentiment and journalistic engagement.

“Our enhanced media monitoring service reflects our commitment to exploring new ways of delivering superior media intelligence to our customers,” says Nicolas Pompigne-Mognard, Founder and CEO, APO Group. “For us, distributing press releases across a specific region is not merely about pushing corporate news to journalists. It is about supporting our clients in establishing market presence and enhancing target audience engagement. To help them achieve this, we strongly believe it is crucial to provide them with as much information as possible about the success of their campaigns.”