Shelly Mistry joins The Media Network

The Media Network has appointed Shelly Mistry to the role of Editorial Assistant. Having previously assisted on a number of lifestyle publications including Citizen K Arabia and Citizen K Homme Arabia, part of Gulf News Publishing and a number of APP Media Group titles including The Rake Middle East, Revolution Middle East, Condé Nast Traveller Middle East, Stylist Arabia and the Hello! group, she will now assist with all editorial including news and features for the B2B media platform. Shelly will also manage client relations with The Media Network’s Premium Members as well as help manage the website and social media content.

“Having previously worked in publishing, I have always looked to The Media Network for daily updates and happenings within the industry,” says Shelly. “I am delighted to join the region’s first media-exclusive communication platform and look forward to developing my career with the wonderful team.”

Mohammed Rayes joins Arab News

Saudi Arabian daily newspaper Arab News has appointed Mohammed Rayes to the role of Resident Cartoonist. Rayes previously worked with Asharq Al-Awsat, London and more recently Okaz, Saudi Arabia. In his new role, he will be responsible for the all cartoon publication for Arab News on all its print and online media platforms.

“We are extremely pleased to have Mohammed Rayes join us,” says Faisal J. Abbas, Editor-in-Chief, Arab News. “His cartoons truly have the ability to go beyond borders and I’m the creativity of this truly-talented and self-taught Saudi artist will be appreciated by readers of both our print and online editions.”

In The Hot Seat – Matthew Moore

Matthew Moore, Group Marketing Manager at GN Media, tells TMN about the media industry and how it tends to make an impact in the Middle East…

Name: Matthew Moore 

Age: 37

From: UK  

Current Job Title: Group Marketing Manager, Gulf News

When did you first arrive in Dubai?

At the end of January 2016, straight from the UK.

Where did you work prior?

Before coming to Dubai, I was Head of Marketing at Johnston Press, one of the UK’s leading media organisations and before that I was at DMGT, working mainly on The Daily Mail.

What were your first impressions of the media industry in the Middle East?

I have been really impressed, it is diverse and evolving at a really fast pace so it’s an exciting time to be involved.

Has your opinion changed much?

A little, there are certainly differences compared to the UK. Some trends are less prominent whilst others are more advanced than I had imagined. I’ve been really surprised at how relevant mobile adoption and usage is here. As a marketer that’s a great platform for engaging, rich content.

Tell us about your current role…

I drive the marketing strategy for Gulf News Media (Al Nisr Publishing LLC), we publish the Gulf News and a wide range of magazines. It’s marketing’s job to grow our audiences across all of our brands, to increase customer engagement and from a revenue perspective, monetise our audiences as well.

What challenges do you face?

There has never been more choice for audiences in terms of where they get their news, and any other content that’s interesting and relevant to them. So the main challenge is ensuring our brands, their content and our marketing – cuts through – and is attractive, engaging as well as relevant to our audiences, so they continue to choose our brands. On the flip side for b2b, it’s about using insights and data we have to connect brands with our audiences through clever, creative solutions.

What’s the most rewarding part of your job?

Seeing a campaign come to life and consumers engaging with it. We now have a wealth of data and analytics, so we can see in real-time how a campaign or content piece is working. It’s also great for the team that works so hard to see their efforts pay off.

How would you rather be contacted at work?

I suppose email is the most convenient, and we all use it but I’d prefer to have a conversation!

Describe yourself in five words…

Competitive, committed, driven, friendly and happy

What’s your most overused saying?

Trust me, it will be fine?!

Five things you can’t live without?

My family, friends, sports (I will watch anything! Rodeo from Texas was on TV last night and I was hooked) good coffee and I hate to say it but I guess my phone.

If you weren’t in your current role, what would you be doing?

I’ve always quite liked the idea of being a chef, a professional golfer or a tennis player also appeals.

What is your favourite form of media (i.e; TV, radio, print)?

Wow – difficult. I really enjoy them all for different reasons. Great radio is really absorbing and engaging; and I’m a fan of rolling TV news, whilst digital, mobile and social media continue to grow rapidly – so I’ll say print. There is still something really nice about holding a physical newspaper or magazine, I think there is a nostalgic element to print which people relate to.

Daniel Higgins joins ITP

ITP Publishing Group has welcomed Daniel Higgins to the role of Fashion Editor of Esquire Middle East. With experience in writing and styling, Daniel previously worked with The Telegraph, D’Marge and Recognise magazine in the UK and most recently Head of the Luxury and Style division for clients including; Caprice Holdings and Harry’s of London. In his new role, he will be overseeing all style content for the print, digital and event Esquire Middle East platforms as well as the Big Black Book.

Grazia Style Awards to be held in Qatar

Grazia magazine is set to host the Grazia Style Awards on November 21, 2016 at the Westin Doha Hotel and Spa in association with Salam stores and Mercedes-Benz in Qatar for the first time. The theme for the awards is ‘From Catwalk to Qatar’ and will be hosted by Alice Temperley to celebrate the industry’s achievements from favourite shopping destinations to the most influential personalities and their contribution to the fashion landscape. Nominations for the awards are currently open and can be made through

FLASH partners with INTERACT

FLASH Entertainment has announced its partnership with Sport Industry Forum Series from 2016 until 2017.  Organised by INTERACT Events, Sport Industry Forum Series consists of a variety of business events targeted to sport business professionals. The one-year partnership will see FLASH Entertainment become an integral part of Sport Industry Forum Abu Dhabi’s working committee with an aim to further enrich the sporting events industry in the UAE.

“World-class sporting events have always been a focus for our business,” says John Lickrish, Chief Executive Officer, FLASH Entertainment. “The Sports Industry Forum partnership signifies FLASH Entertainment’s commitment in driving new initiatives that will help shape the industry.”

Sally Corander, Managing Director, INTERACT Events, adds “We are delighted to have FLASH as our official partner to the UAE Sports Industry Forum Series over the next year. FLASH will bring a wealth of knowledge from the sports sector and we are looking forward to working with them to advance sports in the region.”

beIN reaches agreement with Warner Bros.

Qatar-based media network beIN Media Group, part of Al Jazeera, has signed an agreement with Warner Bros. The agreement which will go into effect in 2019, will see movies and TV series from the international television studio’s aired through beIN’s pay-TV platform across the Middle East and North Africa.