Meltwater to host free live webinar

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Global media monitoring and analysis platform Meltwater is set to host an online seminar on the subject of Arab Women on Social Media – how to market, engage and resonate with them. The webinar is free to attend, will be held on Wednesday, July 29, 2015 at 12pm UAE time, and will feature a presentation from Amira Azzouz – the Founder and Editor in Chief of bilingual fashion and lifestyle portal, fustany.com.

“I am excited to speak at this unique webinar, the first of its kind to provide brands with a better understanding of modern Arab women and how to effectively engage with them on social media,” says Amira.

To register for the webinar, go to http://buzz.mw/b6uxj_l

Mediaquest partners with emblem

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Mediaquest has signed an agreement with emblem to use the creative PR and production agency’s ‘Cinemative PR’ service to enhance digital video coverage of its editorial division and range of media-related events, including: Arab Luxury World, the Effies and Top CEO. Cinematic PR is characterised by PR content being incorporated in strategically designed short-videos, which are then shared on digital media and other online platforms within four hours of production.

“Mediaquest is known across the region for its leading journalism and industry events that attract interest and audiences from around the world,” says Alexandre Hawri, Co-CEO, Mediaquest. “emblem has an impressive track record producing HD quality news videos and highlighting events through its Cinematic PR offering, and we are delighted to be partnering with them to capture moments and enhance our news.

Zelda Hyman, Founder and Managing Director, emblem, adds “We launched the Cinematic PR concept earlier this year and we are extremely excited that Mediaquest has taken it in their stride to be an early adopter of our on demand video service.”

MMG to launch MMG Talent Connect

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Model Management agency MMG Models and Eventz will launch its new talent portal MMG Talent Connect – www.mmgtalent.com – on August 1, 2015. The new portal will connect directors and clients from the fashion industry, such as Editors and Events Co-ordinators, directly to models, hosts, photographers, hairstylists, stylists, make-up artists, actors and cast. Clients will be able to browse portfolios of talents registered with MMG Talent Connect, and start booking directly through the portal.

“We have been a part of the talent business for 10 years now,” says Gosia Golda, Managing Director, MMG Models and Eventz, Director, MMG Talent. “The portal is a direct response to the frustrations of casting directors who are constantly presented with the same pool of talent over and over again. The enthusiasm that we have received is quite overwhelming on both sides of the spectrum!”

Simon Thurston joins Alsayegh Media

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Simon Thurston has joined Emirati communications firm Alsayegh Media as Senior Creative Copywriter. Having worked across a variety of industries, Simon has gained experience in the UK, Kingdom of Saudi Arabia and the UAE.

In his new role, Simon will focus on strengthening creative content development for Alsayegh Media’s key clients in Dubai and Abu Dhabi, including Abu Dhabi Education Council, Health Authority Abu Dhabi and Emerson Climate Technologies.

“I am pleased to welcome Simon to the Alsayegh Media team,” says Leila Almaeena, Managing Director, Alsayegh Media. “His experience will prove invaluable and will strengthen a key area of our business – as well as meet the increased demand for intelligent, creative content.”

Simon adds “I am very pleased to be taking on a new challenge and joining such a diverse and talented agency. This is an exciting time for Alsayegh Media and I am confident I can build on the impressive momentum that has fuelled their success to date.”

Style.com/Arabia welcomes Nouriah Al Shatti

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Style.com/Arabia has welcomed Nouriah Al Shatti as a contributor to the Editorial Team. With over three years of experience in fashion journalism, Nouriah joins Style.com/Arabia from Style magazine, where she was Fashion Editorial Manager.

In her new role, Nouriah will be based in Kuwait and contributing to fashion and accessories news, interviews and shopping guides amongst other subjects.

Viceroy Hotel Group welcomes Kirsten Spence

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Kirsten Spence has joined the Viceroy Hotel Group, Dubai as Director of Marketing and Communications. With over 10 years of experience in marketing and communications, Kirsten has worked for international hotel brands such as InterContinental and Jumeirah.

In her new role, Kirsten will form part of Viceroy’s leadership team in the UAE opening the Viceroy Dubai Palm Jumeirah resort. She will be responsible for developing, implementing and monitoring marketing and communications strategies, as well as coordinating media interest in the hotel.

“I’m extremely excited to return to the UAE to join the Viceroy team on such a landmark, game changing hotel opening on Palm Jumeirah,” says Kirsten. “Viceroy has a distinctive style and an appetite for positive disruption that will prove to be a very strong asset and a marketers dream!”