Friday magazine to be relaunched

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Friday magazine has been redesigned and relaunched. The glossy magazine launched in 1997, is published by GN Publishing every Friday alongside Gulf News. It printed an average of 115,000 copies weekly in 2014, and according to the Target Group Index UAE, the magazine has been read by 360,000 consumers in the last seven days. The relaunch is a culmination of six months market research by Friday magazine, resulting in a complete redesign lead by Editor Karen Pasquali Jones, with Art Editor Mark Setchfield.

“Friday has always been the market leader in the UAE, and I’m thrilled that it now looks world-class,” says Karen. “We have done six months of research all over the country to find out exactly what our readers want and give them a magazine to look forward to receiving every week. We have always carried thought-provoking stories, features on people making a difference, and campaigned on national and international issues and now it is wrapped up in a completely new, modern design.”

HELLO! Middle East welcomes Deputy Editor

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HELLO! Middle East has appointed Claudia de Brito as Deputy Editor. With over nine years of experience in media, Claudia previously worked for ITV and 111 Pictures in London, before moving to Dubai. In her most recent role, Claudia was Catalogues Editor within ITP’s customer publishing division, where she worked across all print publications linked to exhibitions at Dubai Trade Centre such as Gulf Food, Beauty World and GITEX.

In her new role, Claudia will oversee HELLO!’s food section, while also contributing to additional features, interviews and local news.

Buzzeff launches mobile video ad format

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Digital communications solutions company Buzzeff has exclusively launched two mobile video advertisement formats in the Middle East and Africa (MEA) as part of a strategic partnership with video ad distributor Teads. The formats – inRead Mobile and inFlow Mobile – will allow publishers to smoothly integrate video formats with their content easily, and allow for a number of audience targeting options.

“Through our strategic partnership with Teads, we continuously provide advertisers and brands with more efficient and innovative advertising communication solutions,” says Jérôme Mouthon, Founder and Chairman of Buzzeff MEA. “The release of mobile video is an important milestone in the world of advertising.”