OLN launches JustFood.tv

Online Lifestyle Network (OLN) has launched Arabic cooking platform JustFood.tv. With a collection of exclusive videos, recipes and chefs, JustFood.tv aims to create a platform that will provide women and men with expert advice to embrace cooking in the region. The new website launch complements OLN’s existing network of Arabic digital magazines, which include Nawa3em.com, gheir.com, Ra2ed.com and Chababs.com as well as OLN TV, the lifestyle and entertainment platform that streams video content in the Arabic language.

“With JustFood.tv we were looking to create a hospitable and sociable experience,” says Rudolf Jabre, CEO, OLN. “So, it was essential for our users to be able to easily explore premium content. We also wanted to showcase JustFood.tv as an ideal partner for brands and advertisers to create great culinary and consumer experiences in the region, as food and cooking represent a rich area in the digital world today. We’re very excited for the possibilities ahead.”

Zoya Sakr Jabre, Group Editor-in-Chief of OLN adds, “The food culture has evolved and changed so much in the last decade, and is about much more than sustenance; it’s about health and creativity. JustFood.tv reflects the food revolution in our culture, whilst also celebrating the Middle East’s exuberant and eclectic tastes.”

Lucy Torchia joins Sound & Stage Middle East

Lucy Torchia has joined the team at ITP Publishing as the new Editor of Sound & Stage Middle East. Prior to joining, Lucy was Editor for Read magazine at WhiteFox Media, where she managed a small team of editorial and design staff. Lucy takes over from Tom Norton who remains at ITP working on the consumer floor at Esquire.

NPI undergoes rebrand

NPI – formerly Nicholas Publishing International – has undergone a full rebrand and redesign, which includes renaming the company’s full title to npimedia (NPI). Established in 1997, the UAE publishing company has unveiled a new name, brand identity and logo as part of a dynamic evolution to change the shape of the company, in a cultural sense as well as the outward projection of the NPI brand. NPI’s portfolio includes five editions of Concierge magazine (Dubai, Abu Dhabi, Arabic, Russian and Chinese), as well as The Dubai Mall Magazine, Rotana magazine and a portfolio of eight meetings industry magazines – meetme and meet destination guides.

“As part of our renaming, we have also rolled out a new brand identity for the company,” says Rob Nicholas, Managing Director, NPI. “For too long we have focused on elements of our portfolio and paid less attention to the umbrella under which they fall. We felt that the company needed a brand presence that is at least as strong and engaging as our core media.”

Signé collaborates with Rolls Royce

Signé magazine has announced its collaboration with Rolls Royce Middle East to produce an illustration essay regarding the new Rolls Royce Wraith model and the lifestyle aspects of a Wraith man. The illustration essay will consist of 16 pages, with a specialised team in Milan to produce the 8 illustrations which will accompany the feature. Signé will be the first and only publication in the Middle East to execute such a story for Rolls Royce Middle East, and the feature will be the cover story for the summer edition of the magazine, available at the end of this month.

“We are really excited to work on this unique project with a prestigious brand like Rolls Royce,” says Roshin Rahman, Executive Editor, Ad Maiora Media. “The illustrations will soon be available in the print and online version of Signé magazine.”

PHD partners with IPA

PHD, part of the Omnicom Media Group, has partnered with the UK’s Institute of Practitioners in Advertising (IPA) to localise and adapt its professional education material and examination for Middle East media professionals. Established for over 10 years, The IPA Foundation Certificate is an award-winning online learning program designed to provide junior industry professionals with the knowledge to perform their day-to-day roles with confidence and expertise. With over 10,000 executives in the UK certified, PHD are the first media agency executives in the Middle East to take and successfully pass the exam to secure the IPA’s Foundation Certificate.

“PHD is all about ‘finding a better way,’ not just for ourselves or our clients, but also for the industry in which we operate,” says Elda Choucair, Managing Director, PHD UAE. “Wherever it operates, PHD has always been a strong supporter of raising industry standards. I am very proud of the role we’ve taken in localising IPA’s Foundation Certificate for our industry and our team’s results in the examination. We’ve partnered with the IPA because we see it as part of our role to develop the future talent of our industry.”

InsideOut Magazine launches redesign

Gulf News Magazine’s flagship home and interiors title, InsideOut has undergone a complete redesign and resize as part of its wider brand strategy. After two months of development, the final look is on sale in all major retail outlets, led by Art Editor Sue Mae Easton and Acting Editor Sharon Parsons.

“Even the loveliest homes need redecorating every now and then, and we’ve taken that approach with InsideOut,” says Sharon. “A smart new logo, chic new size and fonts have been just the start! With comprehensive sections, greater depth of content and clearer signposting of the key editorial pillars – homes, decorating, shopping, design, gardens and property – we’re confident our discerning readership will find the modernised InsideOut more enjoyable, inspirational and useful than ever.”

Katie Heskett, Associate Publisher of Gulf News Magazines adds, “InsideOut has always been a huge success in the homes and interiors market and our plan is to expand on this with a comprehensive digital platform and a series of brand extensions – including events and standalone publishing projects. The starting point was to ensure our core brand was where we wanted it to be – and this new look is the perfect foundation for all our growth.”