January 2014 – Page 4 – The Media Network

Verve signs Antara Palace PR contract

January 9, 2014/0 Comments/in Account win /by Team TMN

Verve Marketing & Communications has added Antara Palace Wellness and Destination Spa to its roll of luxury and destination brands. Located on the south-west shore of Cyprus, Antara Destination Spa & Resort takes inspiration from ancient philosophies as well as a scientific approach to create exceptional treatments, while the resort’s in-house Michelin-starred chef creates health-conscious meals that complement the wellness programme.

“The GCC is a very important market for Antara Palace Wellness and Destination Spa and we are delighted to represent them in the region, as their sole PR & Marketing agency,” said Shamira Mitha, Founder & Managing Director for Verve Marketing & Communications. “We are enthusiastic about this new relationship with Antara who share our passion for service, luxury and hospitality,”

For further details relating to Antara Palace Wellness and Destination Spa, contact Shamira Mitha on shamira@vervedubai.com / +971 (0)4 283 0398

Expose signs White Almonds PR account

January 9, 2014/0 Comments/in Account win /by Team TMN

Expose Communications has signed a new PR contract with wedding gift registry, White Almonds. Founded by entrepreneur Sara Farah, White Almonds is an innovative concept that adds a delicate touch of luxury to your wedding registry. As the first personalised luxury wedding registry in the region, White Almonds offers flexible online and offline bespoke services to ensure that wedding registry planning is both perfect and effortless.

”We are very excited to be working on the White Almonds account and look forward to creating awareness for this innovative wedding concept, that has been lacking in the region,” says Dana Abdelhadi, Director of Expose Communications. “Expose are delighted to add even more diversity to our ever expanding client portfolio.”

Dubai Airport & City Guide hires new Editor-in-chief

January 8, 2014/0 Comments/in Movers & Shakers /by Team TMN

Yasmine Ambre has joined Dubai Airport & City Guide as its new Editor-in-chief. Formerly in charge of Luxury World and Ambre Press Communication Agency in Paris, Yasmine has extensive experience in PR, communications and media. The title is published by ADD Media who is also responsible for Dubai Dining Guide and Dubai Health Directory, amongst others.

“I am proud to be part of this adventure as Dubai today is an international hub and has earned itself the reputation of being the gateway between the East and the West,” says Yasmine. “It is one of the most cosmopolitan cities in the world, so it is a great challenge.”

McCann strengthens global creative leadership

January 7, 2014/0 Comments/in International News /by Team TMN

McCann Worldgroup has announced it has hired Rob Reilly as Global Creative Chairman, and promoted Linus Karlsson to Creative Chairman of Commonwealth, the McCann Worldgroup agency dedicated to the global Chevrolet account. Also, Andreas Dahlqvist has been named Chief Creative Officer of Commonwealth and President of the McCann Creative Leadership Council. Karlsson and Dahlqvist respectively had been Chief Creative Officer and Deputy Chief Creative Officer, Global Brands, McCann Erickson.

In addition to his Commonwealth responsibilities, Karlsson will also be forming a new venture to be unveiled in the spring of 2014.

Reilly joins McCann Worldgroup from Crispin Porter + Bogusky, where he served as Partner/Worldwide Chief Creative Officer. In his new role, Reilly will be responsible for creative oversight of the McCann brand globally as well as developing multiplatform approaches by leveraging McCann Worldgroup’s broad capabilities and communications resources to help clients meet their creative challenges with precision and impact.

As President of the McCann Creative Leadership Council, Dahlqvist, in conjunction with Reilly, will be responsible for inspiring creative excellence throughout the network.

New Marketing Manager for EDGAR Magazine

January 7, 2014/0 Comments/in Movers & Shakers /by Team TMN

Khevna Sejpal has joined LuxMedia Middle East as Marketing Manager for EDGAR Magazine Middle East. She will handle both online and offline marketing activities to develop and promote the EDGAR brand.

“My primary focus for Q1 will be on building EDGAR’s digital platform, which includes a website and various social media channels,” says Khevna. “The aim is to provide our readers daily interaction with the EDGAR brand for information, education and awareness of all their lifestyle interests. 2014 is going to be an exciting year for EDGAR and I’m really looking forward to being a part of it. Expect to be both surprised and delighted!”

After catering the European market for over a decade, EDGAR launched in the region in 2011 and is now the highest circulated and the first Men’s luxury lifestyle magazine to be BPA Audited in the region. Sudhish Chandran, Sales and Marketing Director adds, “2014 is going to be a big year for us with the launch of our comprehensive digital platform, and we are delighted to have Khevna on board.”

TOH PR wins VOSS Middle East PR account

January 6, 2014/0 Comments/in Account win /by Team TMN

VOSS, one of the world’s leading premium artesian still and sparkling waters, has partnered with TOH Public Relations to strengthen their regional presence in the UAE and throughout the Arabian Peninsula. As a premium brand associated globally with purity and excellence, TOH PR will build the brand’s reputation and further its positioning as the market leader in premium bottled water, also launching their new home and office delivery service throughout the UAE.

“I have been working with VOSS in United Arab Emirates since 2006 and have seen steady positive growth during the entire period,” says Will Foster, Regional Manager Arabian Gulf & Indian Ocean Islands, VOSS. “Adding an agency like TOH PR will grow the VOSS brand awareness and add excitement to our marketing efforts.”

Sophie Toh, Founder of TOH PR adds, “Winning VOSS as part of a competitive pitch process has been a fantastic boost to the agency as we head into 2014 and underlines our experience in the FMCG and hospitality sectors. The global credibility of the VOSS brand is self-evident and we look forward to strengthening brand values and implementing compelling activations for regional media, taste makers and stakeholders.”

Joyce Amil appointed as PR Manager of Ricci Capricci

January 6, 2014/0 Comments/in Movers & Shakers /by Team TMN

The new Ricci Capricci Beauty Salon at the Conrad Hotel Dubai has appointed Joyce Amil as PR Manager. She will be handling all PR-related affairs and media relations.

“I will be concentrating on building brand awareness and introducing our professional beauty services to our target audience,” says Joyce. “Our vision at Ricci Capricci is to build a trustworthy and credible image and become the go-to beauty destination for women in the region.”

Robyn Percy signs on with Landmark International

January 5, 2014/0 Comments/in Movers & Shakers /by Michelle J Kuehn

Robyn Percy has taken on the role of Assistant Marketing Manager for Landmark International (LMI), and will head the new in-house public relations function. Previously PR Director at Fifth Ring, Robyn will run Landmark’s PR campaigns for brands including Reiss, New Look, Koton, Lipsy and Funky Fish in the UAE and across the GCC.

“I’ve really enjoyed my time at Fifth Ring but when the opportunity came up at LMI it seemed perfect,” says Robyn. “I’m really excited to be here and working in-house means I can get more involved with each campaign and make our collection launches even bigger than last year.”

Team start work on Women’s Health Middle East

January 5, 2014/0 Comments/in Regional News /by Team TMN

The Women’s Health Middle East team have now commenced work on the new ITP Consumer-run publication, with Yi-Hwa Hanna taking the reins as Editor-in-Chief. Previously Deputy Editor of Good Housekeeping, Yi-Hwa will be joined by ex-Shape Editor, Ashley Lane, after the title ceased publication in December. Gareth Lloyd-Jones is publisher and will oversee all commercial opportunities for the brand. The first edition of Women’s Health Middle East will hit the newsstands on March 1, 2014.

While the publication will focus on health, nutrition and fitness, the women’s glossy will also cover fashion, beauty, advice, travel, food and lifestyle.